Messages To Your Donors?
recent donor mailing is the best you’ve ever created! The response has
been so good that is has buried your receipting department and donors
aren’t receiving their receipts until 45 to 50 days after sending you
their gift. After the last receipt is finally sent, you take deep breath
and say to yourself, “Well we weathered that storm successfully.” Wrong!
You just sacrificed the future on the altar of the immediate. Monthly
donors, the true gems among your donor base, have just been given an
almost insurmountable barrier to give your ministry twelve gifts this
year. Unintentional consequences of your donor communications messages and
process are costing you dearly, but it doesn’t have to continue. I can
objectively audit and monitor your communications efforts for you and show
you how to avoid unnecessarily ‘leaving money on the table’.
Maximize the consistency and effectiveness of every communication event
you have with ministry constituents and potential donors through removing
any unintentional messages or barriers in your communication pieces and
Strategy: I need to familiarize
myself with your overall communications activities. The quickest way to do
this is to conduct an on-site visit where I can visit with the key staff
persons responsible for the current donor/constituent communications
process. This typically includes key creative, production, mailing,
in-mail processing, in/out phone, website, and donor development staffers.
This can usually be accomplished in 1 to 2 days.
Following this information gathering I will draft a summary report of
findings identifying any problem or questionable areas along with specific
and detailed recommended solutions. You can expect to receive this written
summary within 12 to 18 business days following my visit.
In addition I
will want to have my name and address added to virtually every donor
communications effort you organizations issues. I will log in each piece,
thoroughly critique each one from a user-friendly perspective and alert
you via a detailed monthly report of every potential item that could
result in undermining your communication mission by sending an intentional
message or creating an unnecessary barrier to constituent response. I will
be available to meet in person or via phone periodically to discuss these
concerns and offer cost effective solutions.
The stakes can
be high. Over a two year period, one large ministry client was able to
increase donor revenues by several millions of dollars at no additional
cost as a result of this service.
Terms: Typically an on-site
information gathering and assessment and visit require 40-60 hours @ $150
per hour plus expenses. I’ll be happy to provide you a specific project
proposal upon request. With a Ministry Communications Audit agreement, I
am willing to reduce my hourly rate to $125 per hour plus expenses for
subsequent ongoing future or follow-up counsel—logged in tenth hour
increments. Invoices are issued at the end of the month for all time and
expenses incurred that month and are payable upon receipt.
The monthly critique and reports will be priced based on the number and
complexities of your communications activities. We will mutually negotiate
the most favorable monthly fee possible.
I look forward
to the possibility of serving Him through serving you!