Your Backlist Profits
Increase the Return On Investment your organization’s product development
dollars through extending the product life of the top-selling 50-100
products and ultimately
sales of those products.
Review and evaluate all the key components of each qualifying product to
identify the most cost efficient steps necessary to accomplish the above
Scope of Service:
The following key
steps will be used in the review and evaluation process.
Physically review each qualifying product with regard to:
Back Cover/Jacket copy
Front & Back Cover Design
Alls sales and promotional copy and design efforts for
the product (Catalog, brochures, advertisements (print/broadcast),
Chapter headings and introductions/
Other selected content
Author credits & pix (if applicable)
Any existing target audience sales and demographic
All POS materials
This process will consider among other things: What are
the likely key elements of the product’s success to date? What should
not change? What can/should be cost effectively revised or altered? How
might that best be accomplished? Etc.
Craft a detailed step-by-step ‘Life Extension’ strategy
for each title/product/product line reviewed. This document will
essentially serve as a roadmap for revising each product along with
appropriate specific sales and marketing recommendations.
Submit a final recommended “Product Life Extension
Strategy” document to the appropriate product development and marketing
staff person(s). An alternative approach to this step will be to
present the findings and recommendations in person if preferred.
In addition your backlist, you may want to also consider
having me review several of your products that may be currently out of
print for possible revision and reintroduction to the market.
Cost of Service:
In considering how best to
fairly price this unique service I am proposing a two-level declining cost
per product based on the actual number of products addressed. My reasoning
is that after evaluating the first 30-50 products a pattern will evolve
that will make it easier to review and craft a strategy for the remaining
products. Here is what I suggest.
First 50 products:
Products 51 – 100 $125
In addition to the professional fee, any
related out-of-pocket expenses such as the cost of postage, printing, long
distance phone calls, travel, lodging, etc will be charged to you for
reimbursement. If you require a visit to your offices, there will be an
additional $1,000 per day fee. Typically this would be a one and a half to
two day trip. No consequential travel and lodging expenses will be
incurred without your prior approval. Invoices will be issued at the end
of each month for the work completed that month. All invoices are payable
A companion service of helping you find a
potential publisher to acquire publishing rights of your out-of-print
titles is also available.