children's book publisher.
Problem: Needed a
novel and cost effective way to promote a new children's Bible
Solution: Guided the
innovation and development of a "talking shelf talker" for the
Result: This is the
first time this merchandising technique was ever applied to book
marketing, resulting in over 100,000 units of an $18.99 children's
book being pre-sold in only 90 days.
CLIENT: A $50 million in
annual revenue Bible society.
catalog sales to churches and individuals which accounts for 60% of
their catalogs and recommended numerous revisions.
Result: a 20% increase in
revenue for each of the next several years.
CLIENT: 20 year old
$60 million a year Christian publishing company.
lost nearly all of its executive leadership and 80% of it's
immediately implemented damage control and crises management
principles, organized and managed their single most critical
marketing endeavor of the year (International Christian Retail Show), recruited and
trained replacement staff.
company actually exceeded its sales goals during this transition
period by 15% and within seven months was in a stronger financial
and staff position than it was prior to the leadership loss.
CLIENT: 100 Plus
year old Christian publishing company.
Problem: Flat and
declining sales situation.
business, marketing (trade, retail, consumer & church) and inventory
sales increase each year for 5 years.
CLIENT: Leading Christian
recommended they launch a special religious market sales effort and
assisted with staff recruitment and training.
Result: Over $3
million in new sales annually within 3 years. This sector now
accounts for 18-20% of total sales.
CLIENT: Small 7
year old imprint Sportswear Company.
Problem: Wanted to
successfully enter the Christian market.
crafted a unique product and marketing strategy that resulted in the
first Christian licensed image clothing line. Result: Exceeded $3.5
million in annual sales in its second year.
CLIENT: 10 year old
alternative Christian Greeting Card Company.
Problem: Needed to
crafted a strategy and negotiated a new sales representation
agreement and launched a special sales effort that opened an
entirely new profitable market channel for them.
Result: Trade sales
more than doubled the first year.
CLIENT: 10 year old $1.5
million a year Christian publishing company.
turnaround. They were accruing annual operating losses that
were threatening their viability.
helped them identify and expand profitable cash cow products while
eliminating those that were marginal or unprofitable.
Result: They became
profitable within one year and were later sold.
CLIENT: Big Idea
Productions, a $60 million a year children's Christian video
Problem: Needed to
decide whether to produce ancillary products or license others to do
analyzed their situation and recommended they license others and not
dilute their core creative strength. Identified and
recommended the license partner.
Extraordinary increased brand recognition plus major new revenue stream of multi-millions with literally no new capitalization
- a $20 million a year Christian publisher.
product launch to boost new Bible brand recognition.
marketing and unique multiple unit packaging strategy for Message of
Hope, a derivative product of The Message.
Result: The sales
of over $3 million units in 18 months and helped make The Message
one of the leading modern language Bible translations.
CLIENT: The leading
general market art publisher in the U.S.
Problem: Wanted to
expand its market base into the Christian market.
crafted a strategy to accomplish this objective through a successful
strategic alliance with a highly respected vendor to the Christian
bookstore and church markets.
placement and sell-through in over 800 larger Christian retail
stores in less than 9 months.
CLIENT: Books by
Wire, an FTD type service for books.
business & marketing plan for the Christian trade.
developed vital strategic alliances, personally enrolled over 350
member bookstores that immediately accounted for 80% of
revenue. The company subsequently ceased operations due to unrelated
financial problems of owners.
$50,000 in donor revenue for a short term literature ministry
developed a low cost narrowly targeted fund raising strategy.
donations of over $100,000 at a cost of under $2,500. We also
coordinated a publisher/retailer joint venture program resulting in
over 2 million Christian books being donated and delivered to
English speaking 3rd world nations.
CLIENT: A 50 year
old Christian publisher.
Experiencing severe management shortfalls due to dramatic growth.
the situation via extensive analysis report with detailed solutions
for each critical success factor.
digit sales growth & record profits.
CLIENT: Major U.S.
based Bible Society with an annual budget of $40 million plus.
Problem: Needed to
dramatically reduce inventory investment and increase inventory
Researched and identified four industry best practices that the
client could easily implement at nominal added cost. Crafted
17 specific action steps to reduce inventory without compromising
customer service quality. Adapted an efficient quality order
tool to insure against future inventory boat.
inventory by $1.8 million in a little over 4 months and increased
inventory turns from 2.5 to 3.6 in less than one year.
Various Other Successful Experiences & Accomplishments:
Published a leading Christian marketplace newsletter since 1997
Crafted and implemented several strategic alliances for
Christian product companies and ministries.
Recruited and hired top notch people for multiple Christian
Helped numerous companies successfully take a product or product
line into the Christian marketplace.
Extensive direct mail marketing strategies and packages targeted
to the church and Christian consumer markets.
Numerous catalog critiques (B2B and B2C), recommending numerous
ways to improve user friendliness and increase sales results
with minimum or zero additional investment.
Oriented various new marketing personnel from outside the
industry for several Christian publishers.
Customized key account marketing strategies concentrating on the
top 20 accounts comprising 70% of sales.
Numerous successful increased sales and inventory reduction
Frequently network with various religious product companies,
creative staff and independent contractors.
Assisted numerous authors in securing publishing contracts for